BARONG CABERNET SAUVIGNON
BRANDING | PACKAGING
Barong is a bold, fruity and powerful Cabernet Sauvignon by Plaga Bali, Indonesia. While Indonesia is not traditionally a country of wine drinkers, times change, as do habits and lifestyle, and new Indonesian generation are discovering the joy contained in a bottle of wine. Plaga has been making wine in Bali Denpasar since 1994, and breaking the rules of traditional viticulture and wine-making by braving the climate, the elements and fierce critics.
As Indonesia is known for its abundant in natural resources, Plaga produces the best temperate fruits in the tropical climate. Barong Cabernet Saugvignon has a complex aroma blends of red and dark fruits such as berries and plums. It has a long lasting finish that always gives pleasurable excitement.
The Mythical Beast
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It has been said that beer is made by man and wine is made by the gods. The Balinese mythical beast, Barong, is inspired from the brand’s viticulture. In Hindu, Barong represents good spirits that took the form off an animal as the guardian of forest. We believe Barong protects Plaga’s vineyard against the climate to produce the best wine in the country.
The Story Behind The Long Lasting Finish
The Barong illustration captures the visual story of winemaking and the brand's personality. Inside its ear are the location of the vineyard and the headdress embodies dark fruits and barrels that are part of the wine-making.
Wild, Bold, Exotic
The design interprets the taste of expressive wine and the occasion of consuming it as one of the joyous moments, interpreted through the inclusion of wild, playful, and bold colors from tropical animals and plants.
